Issues

The issues that matter most to you in this election!

We've spoken with Walmart Moms accross america and asked them what issues matter most to them in this election. Take a look at the issues below to see how they feel about Foreign Policy, Social Issues, Issues close to home and Economic Issues. Although the economy is still the number one focus for these Moms, domestic issues such as education and health care come in a close second.

ECONOMIC ISSUES

45% of Walmart Moms noted Economic Issues as their biggest concern

Overview

Voters and Walmart Moms were asked to rank how they feel about issues related to Economy including Job Losses, Home Foreclosures and Energy Prices.

Voters
51%
Walmart Moms
45%

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DOMESTIC ISSUES

37% of Walmart Moms noted Domestic Issues as their biggest concern

Overview

Voters and Walmart Moms were asked how to rank how they feel about issues related to Domestic Issues including Health Care, Education and the Environment

Voters
29%
Walmart Moms
37%

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SOCIAL ISSUES

13% of Walmart Moms noted Social Issues as their biggest concern

Overview

Voters and Walmart Moms were asked how to rank how they feel about issues related to Social Issues including LGBT rights, gun rights and abortion.

Voters
9%
Walmart Moms
13%

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FOREIGN POLICY ISSUES

3% of Walmart Moms noted Foreign Policy issues as their biggest concern

Overview

Voters and Walmart Moms were asked how to rank how they feel about issues related to Foreign Policy.  

Voters
6%
Walmart Moms
3%

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About this survey

On behalf of Walmart, Public Opinion Strategies and Momentum Analysis conducted a national survey among N=800 registered voters and N=600 Walmart Moms.

The survey was conducted October 20-24, 2011. The margin of error for N=800 is +3.5% and for N=600 is +4.0%

The survey was completed following a series of focus groups conducted among Walmart Moms in Florida, Iowa and New Hampshire on October 5th, 2011.

Walmart Moms are defined as women voters with children age 18 or younger living at home and who shop at Walmart at least once per month.

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